Free commissions are a good thing and I commend Rod and Matthew for developing this service, as it probably works very well for swing traders like me. I am not so sure about more frequent and day traders though…
I think people intuitively know that if something is free, there’s usually an exchange further down the line. If there’s a website, there’s an advertisement. If flight tickets are inordinately cheap (like Spirit), we intuitively know we’re making a trade off. So it’s pretty natural to ask, how does a free broker like Robinhood, or C2BROKER make money?
People should read this - and start a more holistic conversation on free brokers (always check the clearing firm, in this case APEX = HFT Firm) here and other trading forums…
Robinhood’s Exceptionally Clever Business Model = Arbitraging Privacy
Robinhood offers free trading, but free doesn’t mean costless.
APEX is also C2BROKER clearing firm, which raises questions, esp for frequent traders…
“If we take a balanced look at their [Robinhood] business, Robinhood seems to make money by selling your orders to high frequency trading firms… Intuitively, you probably don’t want your trading orders to be read by someone else (especially if they could act as a counterparty), because if they know you’re a buyer, they can probably inch their offer up slightly and shave a bit of money out of your purchase.”
Full article here…