Dear Aaron,
Allow me to quote MK’s reply to a similar question posted a while back:
The fact that C2 acts like an honest party in mitigating customer unhappiness and issuing refunds to unhappy subscribers is actually a net benefit to you. (In your case, it’s a no charge instead of a refund.) It helps customers feel comfortable subscribing to good systems which they might otherwise feel uncertain about if the system were not part of C2. Customers know they can trust C2 to make them happy, and so they’re willing to try out new systems and vendors whom they are not deeply familiar with. When your system results start to attract new users, you’ll like this.
My suggestion is to step back and take a deep breath. You can’t just charge people who don’t like your service. That’s bad business, and it’s not sustainable. I’ve been running C2 for almost 8 years. You know how many “bad faith” subscribers we have had, who have tried to game the system and chronically subscribe and unsubscribe without paying? I can count maybe one or two in the last eight years I’ve been doing this. Out of tens of thousands of users and millions of dollars of subscription revenue. That’s a pretty tiny number.
The reality is that no C2 subscriber is interested in ripping off system vendors in order to save a couple hundred dollars here or there. Real traders, with actual trading accounts at stake, don’t have time for that nonsense. Too much is on the line.
So my suggestion is to just step back, and focus on your system. Make a good system where traders can profit, and you’ll do fine.
Hope this helps =)
Alen (alen@collective2.com)
Dear Aaron,
Allow me to quote MK’s reply to a similar question posted a while back:
The fact that C2 acts like an honest party in mitigating customer unhappiness and issuing refunds to unhappy subscribers is actually a net benefit to you. (In your case, it’s a no charge instead of a refund.) It helps customers feel comfortable subscribing to good systems which they might otherwise feel uncertain about if the system were not part of C2. Customers know they can trust C2 to make them happy, and so they’re willing to try out new systems and vendors whom they are not deeply familiar with. When your system results start to attract new users, you’ll like this.
My suggestion is to step back and take a deep breath. You can’t just charge people who don’t like your service. That’s bad business, and it’s not sustainable. I’ve been running C2 for almost 8 years. You know how many “bad faith” subscribers we have had, who have tried to game the system and chronically subscribe and unsubscribe without paying? I can count maybe one or two in the last eight years I’ve been doing this. Out of tens of thousands of users and millions of dollars of subscription revenue. That’s a pretty tiny number.
The reality is that no C2 subscriber is interested in ripping off system vendors in order to save a couple hundred dollars here or there. Real traders, with actual trading accounts at stake, don’t have time for that nonsense. Too much is on the line.
So my suggestion is to just step back, and focus on your system. Make a good system where traders can profit, and you’ll do fine.
Hope this helps =)
Alen (alen@collective2.com)
