One things for sure, he’s never attended a marketing class on pricing
It’s difficult enough given the offer available to convince anyone to join a strategy over $150… put it 20% higher at $200 and the gain in individual subs is offset by the lack of volume. Put it at $500 and it’s game over.
Now if you have a real superior product… sure.
So looking at basic marketing. The benchmark here us OPN. 90% perf. Owner very proactive. Always on screen. Excellent results. Costs $88. So our new friend here will have to show a sustained 400% to 500% for a year or 2 to justify his fees. Otherwise… why join !?
Yes many strategies crashes in January. But not all. And there are still a lot to chose from.
Still people are price sensitive and they remember that strategies have their drawdowns and contain inherent risks. They don’t want to dish $6000 per year that may add to a DD or even a crash of the system which so far does only provide one thing : promises
So the strategy owner here will have to perform exceptionally and wait forever to get his numbers up.
Or he could simply perform exceptionally, put it down to $150 and see his numbers grow steadily and one day increase his fees whilst keeping grandfather rights to early joiners.