There are two major characteristics on this kind of models:
1. Trade against trend. If you see it long when market is down, and short when market is up, you can determine it is trading against trend.Because martingale bet on market coming back, so it will always trade against trend.If it trade following trend, it will never need martingale.
2.Adding to losing positions.This allow the strategy to make back what it lose in previous entries when market swing back.
But it will incur unlimited risk if market doesn't come back and goes all the ways down the trend.
There is another problem with Alpha and Omega, it used high leverage, so it is much more risky than traditional martingale.